Our 400-hour Journey

The story behind this collection is to inspire young girls to shatter glass ceilings and achieve their dreams, whatever that may be.

At dUCk, we never saw a barrier as a—no we can't do it, we take it as a challenge and never stop dreaming big.

Thank you, Barbie, for always upholding inclusivity and giving a nod to modest fashion and everything that it stands for.

Little that we know, it will take us 400 hours to complete the design for this Barbie™ collaboration. Countless nights of relentless sketching, tireless effort, fine-tuning all the elements, you are now presented with the final designs of our scarves, ready-to-wear, and shopping bags.

I hope you can appreciate the effort we gave into realising these intricate designs into tangible masterpieces, as you can see now.

Self-discovery—that was what we want to emphasise in this collection. We're all on this journey, and I’m so proud of us all to have gone through what we’ve gone through to get here today.

These icons reflect stops in our lives, moments, that we should pause and appreciate because it paints a bigger picture of our lives.

All these icons are on the heart shape land to commemorate that these moments make us who we are and whatever the future may hold, I hope you lead with your heart.

Anisah Farid - Lead Designer