Founded by entrepreneur Vivy Yusof, dUCk launched in May 2014, and was born out of the love for well-branded scarves, aiming to convey the message that wearing scarves should be a celebrated act among women. The dUCk brand, which is narrated by D, rose quickly in its popularity across the world, and has since expanded to become The dUCk Group that we know today.
Like many women out there, immersing into the world of fashion has always been a creative outlet for me to express myself. That’s why I co-founded dUCk, as an endeavour for me to encourage women to freely express themselves, with an added dUCk charm!
My stories and experiences of travel are translated into the world of dUCk, with the sole purpose of inspiring women around the world to lead a life full of wonder and accomplishment.
Stepping out with a dUCk item feels like you're narrating your own movie, it stands for fun, expressive and optimistic femininity. Through dUCk, we want to celebrate the modern woman and her pursuit of a positive and fulfilling lifestyle!